According to a recent report by Jose Felix Diaz in MARCA, Real Madrid and Adidas have confirmed that Kylian Mbappe’s shirt sales have shattered previous records.
The arrival of Mbappe has had an extraordinary impact, surpassing the excitement generated by Jude Bellingham’s signing by an astonishing five times. The unprecedented demand for Mbappe’s shirts has led to delays in online orders and long lines at Real Madrid’s official store.
Adidas had anticipated a surge in interest, but even they were surprised by the sheer volume of the response following Mbappe’s arrival.
This enthusiasm is not just about Mbappe’s star power but also the overall appeal of Real Madrid’s current roster, which includes prominent players like Vinicius Jr and Bellingham. Mbappe’s presence has significantly enhanced the club’s commercial appeal.
Mbappe has exceeded Real Madrid’s expectations
Real Madrid’s expectations for Kylian Mbappe’s commercial impact have been surpassed, as the forward’s enthusiastic reception was clear from his first moments in Madrid.
The financial success of Real Madrid is closely linked to shirt sales, and Mbappe’s arrival has amplified this effect significantly. Current estimates suggest the club could sell up to four million shirts per season, a number that appears increasingly plausible given the current trend.
Manuel Chacon, Adidas’ Brand Protection Director, recently highlighted impressive figures related to shirt sales. At a forum in Barcelona, he noted that foot traffic at the Adidas store on Gran Vía increases by 76% on match days at Santiago Bernabeu, with shirt sales at the store rising by 73% on those days.
It will be intriguing to see how these figures evolve with the opening of the new Bernabeu store as the new season approaches.
